1. User Privacy
Parents: If your child is under the age of 18 and has joined YardsAway using a false age, please notify YardsAway Site Watcher at SiteWatcher[AT]YardsAway.com, and we will immediately cancel your child's account and nullify all personally identifiable information displaying on the site and collected from them. If you would like to know more about our site, information practices, stored information about your child, or how to close your child's account, please contact YardsAway Site Watcher at SiteWatcher[AT]YardsAway.com. We will happily respond to all email from parents with Privacy questions or concerns.
2. User Information Collected by YardsAway
All users begin using YardsAway's services by registering on the YardsAway website. When registering, users provide personally identifiable information, which includes their first and last name, email address, mailing address, business address, a user-chosen password, and date of birth, and other personal information. During registration, users also complete survey questions that provide information that is helpful for us to understand the demographics and consumer behavior of our users, such as identifying the users' eye color, style, personality type, favorite color, sport, food, activity or TV show, post-graduation plans or graduation year. Users are also asked to select "Tags" related to their talents, or complete a questionnaire for their online profile, which includes a variety of questions about the user's interests. Users may also provide blog entries to an online blog. To complete the registration process, YardsAway sends a validation email message to each user, with a URL link back to our website. This URL contains an alphanumeric identifier and a user-specific numeric passcode that allows us to confirm the user's identity.
3. Cookies and Passive Data Collection
4. How YardsAway Applies User Information
A) Personally Identifiable Information
YardsAway uses personally identifiable user information for the purposes of the YardsAway website and the YardsAway business group for referrals and friend list building. Personally identifiable information including neighbors' pictures and names; and business’ names, videos and contact information are displayed to other users in order to facilitate user interaction on YardsAway. Email addresses are used for the purposes of inviting new neighbors or businesses to join YardsAway and to add users to neighbors' or business’ networks. To facilitate searching and finding neighbors or businesses on the service, YardsAway allows users to search for other neighbors using first and last name and email address. We also use email addresses to send useful information to all registered users regarding the YardsAway website. For example, we use email addresses of users, and of those persons provided on their referral lists, to send an invitation to the referred friend and encourage them to sign up on YardsAway. When a user lists an email address on the referral page, an email is automatically sent from that registered user to the referral address, encouraging the referral to sign up on the YardsAway website. If the referred person does not sign up within a few days, we also send a reminder from the registered user to the referral address. All registered users will be able to view other users Stats, Profiles, Journals and friend list pages, which may include personal information and responses to survey questions. If a registered user refers a friend who activates an account with our site, then the registered user earns points. For more information about the point system, see http://www.YardsAway.com/huh.html. Occasionally, YardsAway may share the email address and/or other personally identifiable information of any registered user with third parties for marketing purposes. You may opt-out from receiving marketing messages from our partners at any time by using the following link: http://g.trackbot.com/dne?l=705f227&e. In addition, YardsAway may share a registered user’s email address with third parties to target advertising and to improve user experience on YardsAway’s pages in general.
5) Uploading and Viewing Images
As it relates to the governance, the use of and capacity to upload any family related video content, comments or blog upon account activation with yardsaway.com uploading pictures containing obscene, offensive, prejudiced, pornographic or those containing pornographic related content for the use, solicitation of sexual acts, viewing and/or sharing is strictly prohibited by yardsaway.com. Any such user in violation of this policy will have all account privileges revoked immediately. Further, YardsAway retains the right to seek legal action if in the event any action violates this policy. YardsAway, its partners and partner affiliates are committed in maintaining a safe and friendly viewing environment for all its participants.
The Technology Information YardsAway collects about Watchers is anonymous and does not personally identify a Watcher. It is obtained for the purpose of selecting, delivering (and monitoring delivery and distribution of) Ads when a Watcher has watched a Video, measuring the Video and Ad effectiveness with Watchers and generally improving the YardsAway Services. For each Video Ad request, YardsAway will use the Technology Information collected to select and display an Ad after the Video play has been completed. Furthermore, YardsAway uses the Technology Information collected to analyze trends, audit Videos and Ads watched, monitor Ad clicks, identify our "most viewed" or "most popular" Videos, identify the geographic reach of our Videos and Ads, identify the audience most likely to respond to Videos and Ads, and tailor Ad placements for our Sponsors accordingly. This information may be shared with YardsAway Makers, Sharers, Sponsors, employees, business partners and affiliates. YardsAway may aggregate this information and share such aggregated information with interested third parties. In addition, YardsAway reserves the right to track IP addresses for the purposes of fraud prevention, and YardsAway reserves the right to release IP addresses to legal authorities.
6. Partner Sites
7. Profile Information
YardsAway allows Members to provide information to a profile and/or journal entries that is accessible to other users. We use this profile information for the purposes of providing our services to you, such as to analyze demographics, to better personalize our various offerings for users, or to enable other users to find your profile. All information, including any personally identifiable information, which is disclosed by users in his or her public profile and journal entries are available for others to see. Please do not post direct contact information in either your profile or your journal, such as your email addresses, URLs, instant messenger IDs, phone numbers, full names, or addresses. We also caution you not to share sensitive information (such as social security numbers, credit card numbers, and driver's license numbers) with other users whom you do not know or place such information in your profile.
The Invite Friends feature is an easy way for YardsAway users to invite friends through email. The email address(es) that you supply to use this service will only be used to send invitations to connect with you on YardsAway.
9. Surveys and Contests
At various times we may offer surveys or contests to users. Surveys may ask for contact, demographic or unique identifying information to increase the value of the results. Contests may require contact information or other demographic or personally identifiable information in order to determine eligibility. YardsAway may use information collected from surveys and contests for the entertainment of users, and to determine, notify and contact winners of various contests. In addition, users' demographic and/or personally identifiable information and responses to survey and contest questions may be used by YardsAway and/or shared with third parties in order to provide specifically tailored special offers or advertisements. YardsAway will not share a user's email address with third parties unless the user specifically opts-in to such sharing during the completion of or registration for a survey or contest.
10. Third Party Links and Ad Servers
11. Protection of YardsAway and Others
YardsAway may disclose personally identifiable user information if required to do so by law or in the good faith belief that such disclosure is reasonably necessary to respond to subpoenas, court orders, or other legal process. YardsAway may also disclose information about its users to law enforcement officers or others, in the good faith belief that such disclosure is reasonably necessary to: enforce our Terms of Service; respond to claims that any posting or other content violates the rights of third-parties; or protect the rights, property, or personal safety of YardsAway, its users or the general public.
YardsAway uses industry standard security measures to protect the loss, misuse and alteration of the information under our control. Although we make good faith efforts to store the information collected by the YardsAway website in a secure operating environment that is not available to the public, we cannot guarantee complete security. Further, while we make every effort to ensure the integrity and security of our network and systems, we cannot guarantee that our security measures will prevent third-party "hackers" from illegally obtaining this information.
13. Updating or Removing User Information
As a registered user, you may, at any time, choose to correct or update the information you have submitted to us. This may be done by the following method:
i) Log in to your YardsAway account on our website.
ii) Select the button that says "Update Account Info," under "My Stats."
iii) Change or edit any of the information there, and then select the button at the bottom that says "Update".
As a registered user, you may, at any time, cancel your account by emailing YardsAway Site & Safety Squad at SiteSquad[AT]YardsAway.com and requesting cancellation of your account.
We provide users the opportunity to opt out of receiving future communications from YardsAway by visiting http://www.YardsAway.com/no_more.html. Any person receiving an email message from YardsAway has the opportunity to opt out of receiving future messages, simply by entering their email address and selecting the "Unsubscribe" button. If a user has an active YardsAway.com account, choosing to opt-out (unsubscribe) will not cancel the account -- it will still be active, but the user will not receive any more email from YardsAway. Users can manage their mailing preferences to specify which type of email to opt out of on their Update Account Info page when they are logged in, simply by un-checking the boxes indicating which type of email they would not like to receive. Users can also cancel their account by emailing YardsAway Site & Safety Squad at SiteSquad[AT]YardsAway.com. Canceling one's account will also prevent a user from receiving future communications from YardsAway, and YardsAway will not share the user's information with third parties for marketing purposes.
15. No Spam Policy
We at YardsAway.com are opposed to spam. Our No Spam Policy and Terms of Service prohibit all users from engaging in any activity involving spam on our service. Violations of these policies may result in immediate termination of service and legal action against any spammer. YardsAway's Terms of Service expressly prohibit users from uploading, posting, emailing, transmitting or otherwise making available junk mail, commercial advertisements, or other form of commercial solicitation on the YardsAway website or through YardsAway's services. Any violation of our policies, by sending unsolicited email advertisements to or through YardsAway.com computer systems, will use or cause to be used by YardsAway.com servers, located in California. Accordingly, any unauthorized use of YardsAway.com computer systems is a violation of our policies and certain federal and state laws, including the Computer Fraud and Abuse Act (18 U.S.C. sect 1030 et seq.), Section 502 of the California Penal Code and Section 17538.45 of the California Business and Professions Code. Such violations may subject the sender and his or her agents to civil and criminal penalties.
16. Other Disclosures
A) Change of Ownership
In the event of a change in ownership, or a direct merger or acquisition with another business or personal entity, we reserve the right to transfer all of YardsAway's user information, including email addresses and postal addresses, to a separate entity. All registered users will be notified of any change in ownership, merger or acquisition of YardsAway's assets by a third party, and may choose to modify any of their registration information at that time.
B) Revisions to This Policy
YardsAway reserves the right to revise, amend, or modify this policy, our other policies and agreements at any time and in any manner. Notice of any revision, amendment, or modification will be posted on the website, and a user's continued use of YardsAway will signify agreement to such changes.
C) Contacting YardsAway
Effective Date: 11/17/2010