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August 6, 2008
Washington Business Journal
Wireless coupon service lands deal at Verizon Center

NEWS RELEASE               
For Immediate Release                                                                                                            

Contact: Simone Johnson

Local Retailers Partner with YardsAway.com to Offer Consumers Deep Discounts on Everything from Custard Ice Cream to Gyros

Springfield, Va. (Feb. 24, 2009) - YardsAway, a new local mobile marketing service, announced today that it has teamed up with two area restaurants to offer consumers in the Washington, D.C. area substantial discounts off its products. Rita’s Italian Ice of Alexandria, Va. and Halal Mediterranean Grill of Springfield, Va. will partner with YardsAway to promote several money-saving deals through mobile (text message) coupons available at YardsAway.com and through two on-site promotional events.

YardsAway’s Partner Event Details

Saturday, Feb. 28, 2009
1p.m. – 3 p.m. ONLY

Halal Mediterranean Grill
7024 Commerce St
Springfield, VA 22150
Mobile Coupon Offer:
$1.99 Gyros

Saturday, March 7, 2009
1 p.m. – 3 p.m. ONLY

Rita's Italian Ice
6242 C Little River Turnpike
Alexandria, VA 22312
Mobile Coupon Offer:
$.49 Reg. Custard Cake Cones

As more and more cost-conscious consumers drastically curtail spending, businesses are struggling to find creative ways to increase customer foot traffic in a sluggish economy.  A number of local businesses have turned to mobile discount coupon provider, YardsAway, to drum up business. Last month, the mobile marketing service saw a 15 percent increase in participation from area businesses. More retailers could soon follow as mobile coupons gain more fans.

“With families more concerned than ever about saving money, consumers are spending more of their time searching for, printing and clipping coupons––online, in the mail and in newspapers – it’s almost become a part-time job,” said Dean Johnson, founder of YardsAway.  “Yardsaway.com makes it easier and more convenient for consumers to obtain coupons because they can save time by texting coupons directly to their cell phones. In turn, the savings are always with them and more likely to be redeemed – ultimately increasing sales for the business.”

YardsAway has been partnering with local merchants for the last year to provide mobile coupon discounts to consumers in the Washington, D.C. metropolitan area.  Founded as part of the worldwide Go Green initiative, YardsAway helps eliminate the use of printed coupons providing an eco-friendly, cost-effective way for businesses to capture today’s on-the-go consumer.  For more information on YardsAway, its partners or events, please visit www.yardsaway.com.

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About YardsAway
YardsAway, based in Springfield, VA, mobilizes money-saving deals specifically for consumers in the Washington D.C. metropolitan area. YardsAway was founded as part of the worldwide Go Green initiative. It helps to eliminate the use of paper, making it more convenient for on-the-go consumers to take advantage of money saving deals. The interactive website allows users to customize which deals are sent to their mobile device and they can be presented at the register to receive discounts.