|August 6, 2008
Washington Business Journal
Wireless coupon service lands deal at Verizon Center
Contact: Simone Johnson
TUMBLING ECONOMY DRIVES DEMAND
Springfield, Va. (Feb. 24, 2009) - YardsAway, a new local mobile marketing service, announced today that it has teamed up with two area restaurants to offer consumers in the Washington, D.C. area substantial discounts off its products. Rita’s Italian Ice of Alexandria, Va. and Halal Mediterranean Grill of Springfield, Va. will partner with YardsAway to promote several money-saving deals through mobile (text message) coupons available at YardsAway.com and through two on-site promotional events.
YardsAway’s Partner Event Details
As more and more cost-conscious consumers drastically curtail spending, businesses are struggling to find creative ways to increase customer foot traffic in a sluggish economy. A number of local businesses have turned to mobile discount coupon provider, YardsAway, to drum up business. Last month, the mobile marketing service saw a 15 percent increase in participation from area businesses. More retailers could soon follow as mobile coupons gain more fans.
“With families more concerned than ever about saving money, consumers are spending more of their time searching for, printing and clipping coupons––online, in the mail and in newspapers – it’s almost become a part-time job,” said Dean Johnson, founder of YardsAway. “Yardsaway.com makes it easier and more convenient for consumers to obtain coupons because they can save time by texting coupons directly to their cell phones. In turn, the savings are always with them and more likely to be redeemed – ultimately increasing sales for the business.”
YardsAway has been partnering with local merchants for the last year to provide mobile coupon discounts to consumers in the Washington, D.C. metropolitan area. Founded as part of the worldwide Go Green initiative, YardsAway helps eliminate the use of printed coupons providing an eco-friendly, cost-effective way for businesses to capture today’s on-the-go consumer. For more information on YardsAway, its partners or events, please visit www.yardsaway.com.
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